The user count on social media has been rising incessantly over the past few decades. If studies are to be believed, the count will rise to 3.02 billion worldwide by 2021. To give you a little perspective, that’s 1/3rd of the global population. Now this is great news for companies, because as the social media citizenry rises, so does their business.
Heard of social media marketing? That’s the present and future of marketing. With this form of marketing, industries are turning around and businesses are soaring meteorically. If you are onboard, let’s find out how you can use this tool to your advantage and grow your business online.
Drive up the Traffic to Your E-Store
eCommerce entrepreneurs of today have more tools at their disposal than ever. SMO is one of them. Through strategic social media marketing, one can drive up the traffic to their eCommerce stores by funneling followers through Twitter and Facebook advertising. This is easily achievable through targeted social media advertising. There is no shortage of exposure on platforms like social media. The challenge is to market enough and market right so that people find your business page easily.
Get Them Hooked with Viral Worthy Video Content
Video content is key on all social channels today. Videos have become so rife lately that Google bots and other search engine crawlers now prefer video over all other contents. As of today, 86% of the businesses operating online use video content to engage their audience. So, switch to vlogging to keep your customers coming back to your website.
Generate Brand Awareness by Marketing through Influencers
Social media today is the hub of influencers, who could jack up your followers’ base in just a snap. These influencers have colossal fan bases themselves and they use their influence on social media to promote brands and products. So the way to leaven your online presence is through social media promotion through relevant influencers.
Tell Your Business Story on Social Media
Everybody loves a good story and your audience is no exception to that. What better way to have their attention than to tell a great story, and what makes a story greater than personal elements? A very successful social media strategy is to let the world know your brand’s story and create instant connections with your audience. Social media gives you the stage and the audience, all you need is a great story to wow the crowd.
Provide Value before Attempting to Sell
People love buying; what they don’t though is being upsold. So approaching a lead directly with the intent to sell your merch would bring no good. You need to lay the groundwork first, and that is providing value to your audience. Grab their attention, build their trust, and they will buy from you without even being asked to.
It takes considerable social media planning in order to reap the benefits of this outlet. So hire digital marketing consultant or company to get your brand out there.