Are you also struggling to get high rankings even after publishing relevant content using focused keywords? The best SEO service in India and SEO practices are not enough to get better rankings. There are several online guides on enhancing your SEO practices and implementing on-page and off-page strategies. However, many professionals still make SEO mistakes, and they should be avoided.
In this discourse, we have mentioned the top common SEO mistakes to avoid and tips to get better rankings.
Negative Google Reviews
When you have reviews for a product or service, expect both positive and negative ones. The total number of reviews boosts your business’s social proof and helps with local search rankings. Positive reviews enhance your website’s credibility, but only having positive reviews can make it look suspicious. Too many negative reviews can drive away customers.
Tips to Fix the Issue
- Use positive reviews to build relationships with customers, helping you understand your audience and attract new ones.
- Share on social media the issues people face and how you resolve them to boost your website’s credibility.
- You can also encourage reviews on industry-specific sites and social media, responding to questions to show you are genuine.
Slow site speed
A slow site can drive people away, costing you valuable SEO traffic. All the effort you put into attracting visitors is wasted if your page takes too long to load. Fast loading times are crucial for user satisfaction and search engine rankings, making speed optimization a priority. The professional SEO company in India uses Google Page Speed Insights to check your page’s performance and understand its speed.
Tips to Fix the Issue
- Set images to 72 dpi using editing tools and use formats like JPEG 2000, JPEG XR, and WebP to reduce bandwidth usage.
- Fix unnecessary redirects to boost loading speed. Audit your site for internal URLs causing redirects and resolve them.
- Compress JavaScript and CSS by using shorter variable names to reduce file size and improve loading time.
No location-specific pages
Location-specific searches, like “near me,” have increased after the number of mobile users increased. In the last 10–15 years, mobile searches using the keyword “near me” have grown by 900%. If your website doesn’t have location-based pages, then there are high chances that you might lose ranking and, ultimately, customers.
Tips to Fix the Issue
- To improve your local search rankings, ensure your brand has a strong local presence.
- Create well-optimized, location-specific pages to enhance your ranking in local search results. Clear location signals are easier with a single location.
- Replace duplicate content on your website with unique content.
Website Not Optimized for Mobile
Today, we are living in a mobile world. People spend 2-3% of their total time on mobile phones for shopping, chatting, gaming, and much more. In such a time, if your website is not responsive or not mobile-ready, then your business may lose a chance to get valuable customers and, therefore, revenue. You should do a mobile-friendly test for the website using some tools and understand the consequences.
Tips to Fix the Issue
- Choose a reliable web host for the best website hosting services.
- Speed up the loading time of your website and optimize it for mobile devices.
- Enable Accelerated Mobile Pages (AMP) and redesign pop-ups for mobile users.
Broken Links
When users find a 404 error on your site, it creates a bad impression. Broken links also waste your crawl budget, which limits how often Google bots visit your pages. If bots find too many broken links, they may leave without indexing your important pages, hurting your site’s domain authority.
Tips to Fix the Issue
- Replace or recreate the content on the page, and check if there are spam links present on the page.
- Use 301 redirects to guide visitors to similar content on your site and redirect your website to the right page.
- For external links, contact the website for a fix. If the site is no longer active, remove or replace the link.
To get the best SEO service in India and improve the ranking of your website without any mistakes, you must consult with a professional SEO company in India like Nilson.
Nilson Solution is a trusted and cheap SEO company in India that offers comprehensive SEO services and helps you get the outcomes in a decided timeframe. Consult SEO experts today! Consult Nilson!