Organic traffic is important in the digital world. Sure, it’s technically “free,” but you’ve got to earn it. Unlike paid traffic—where every click eats into your budget—organic traffic comes from building trust with search engines. If they see your content as relevant and reliable, they’ll reward you with higher rankings on the search results page.
Search engines have complicated systems to decide which websites show up higher in search results. The tricky part? These systems keep changing, so staying on top of SEO is an ongoing effort that boosts traffic to websites. SEO services mean regularly improving your content, site structure, and technical details to match these changes. This includes finding the right keywords, updating product descriptions and tags, speeding up your site, getting quality backlinks, and more.
Ways SEO Services Drive Traffic and Increase SEO Return on Investment
Find the Right Keywords
To pick the right ones, you need to know their difficulty, search volume, and whether they match what buyers are looking for. You can use SEO tools like Ahrefs to get the data about the keyword that you have selected.
Google Keyword Planner can give you an idea of search volume and cost-per-click (CPC) to estimate buyer intent, but it doesn’t show keyword difficulty or a full keyword range.
To choose the best keywords and get the right data, the best SEO optimization company tries creating a keyword matrix. This is a way to sort and organize keywords in a spreadsheet based on difficulty, search volume, and intent. It helps you quickly identify the best keywords for each page.
Build Quality Backlinks
Backlinks from high-authority websites are one of the most powerful ways to boost your rankings. Since backlinks are part of off-page SEO, they take more effort than just updating your site. You’ll need to work with bloggers and businesses to earn them. Here are five simple and effective link-building strategies to try:
- Resource page link building: Find industry resource pages using searches like “inurl:resources + [topic],” then email site owners to request a link.
- Partnering with influencers: Collaborate with influencers in your niche to get backlinks from their blogs or websites instead of paid promotions.
- Broken link building: Use tools like Check My Link to find broken links on niche websites, then contact site owners to suggest your link.
- Competitor’s links: Use tools like Ahrefs to find your competitor’s backlinks and approach the same sites to earn links for yourself.
- Guest posting: Write articles for industry sites to build relationships, gain exposure, and earn high-quality backlinks for better SEO rankings.
Perform Content Marketing
Content is key to modern marketing and easing local search engine optimization. Studies show:
- 96% of marketers find content marketing effective.
- Over half measure success through organic traffic.
- 70% actively invest in it.
To increase website traffic, quality content helps rank for more keywords and build backlinks. While product pages have keyword limits, content fills the gaps, targeting both short- and long-tail keywords. This boosts traffic, sales, and domain authority.
Do Technical SEO
SEO isn’t just about keywords; it also involves managing the technical details of your website. When cleaning up SEO or auditing an eCommerce site, it’s important to review these key aspects:
- Structure navigation, categories, and product pages for simplicity, ensuring users can find content in three clicks.
- Deep, hidden pages harm navigation and rankings since the home page loses authority transfer.
- Link home pages to major categories and key products to boost authority and search rankings.
- Slow sites lose buyers; use Google PageSpeed Insights to optimize load times for better user experience and rankings.
- Redirects can help or hurt SEO; ensure old and new URLs are relevant to maintain rankings.
- Guide users between pages to improve engagement, keep visitors on your site, and boost SEO.
- Design keyword-focused URLs to optimize rankings; don’t let auto-generated URLs waste SEO opportunities.
- With 60% of searches on mobile, a responsive site is critical for SEO success.
- Avoid duplicate pages to prevent Google penalties; create unique, standout content for better rankings.
- Use Hreflang tags for multilingual pages to avoid penalties and improve global audience targeting.
- Tag master pages to prevent duplicate keyword penalties and focus rankings on primary content.
- Use a sitemap to guide search engines, highlight key pages, and improve crawling efficiency.
How to Measure SEO Success?
Use Google Analytics to track organic traffic and engagement. To get more detailed data on your search rankings, add a free SEO dashboard to your Analytics. Instead of focusing on quick ranking changes, look for signs like an increase in website traffic and landing pages receiving traffic. This would help you identify which keywords you’re ranking for. Then, you can do an incognito Google search to check your position.
To know more, contact Nilson Solutions, a trusted SEO company in Ahmedabad offering SEO services at competitive pricing. We focus on helping your business grow, not just making a good profit. We understand that businesses of all sizes have budget limits, so we offer affordable SEO packages, including monthly options. The goal of our SEO agency is to help every business grow online without the high costs.