Your website is the gateway to your business. Upgrading features in an old site or revamping an existing one, smart website redesign services can boost user engagement, conversions, and business progress. Using analytics, you can make your redesign more operational by ensuring it caters to your audience’s demands and supports your overall business objectives.
Tips to Use Analytics to Make Website Redesign Better
Analyze Website Performance
Before you avail yourself of the best website redesign services, analyze the performance of your website. Analytics show how visitors interact with your website, which landing pages are performing well, and where users drop off. A trusted website redesign company can analyze these metrics easily and find out the right areas of improvement.
Key Metrics to Monitor:
- Bounce Rate: A high bounce rate means visitors leave quickly. Analytics can highlight pages that need attention.
- Average Session Duration: The average session duration of less than 45 seconds denotes shorter stays and may indicate unengaging content or navigation.
- Conversion Rates: Analyzing conversion rates helps identify areas needing optimization to turn visitors into customers.
Track User Behavior
During a big or small business website redesign, it is crucial to know how users interact with your website. Tools like Google Analytics, heatmaps, and session recordings can assist you by depicting the issues to fix in the redesign. By using these tools, your redesign can address the pain points of users in a better way and, so, build a smoother experience.
- Heatmaps: These show where users click the most, what they ignore, and how they scroll. You can use this information to improve page layout and focus on key elements.
- User Flow: This report tracks how visitors move through your site, helping to find any roadblocks or confusing areas.
- Session Recordings: Watching real user sessions can reveal issues like confusing navigation or broken links.
Set Goals & Measure Success
Analytics help set clear goals for your website redesign and track progress. Whether you want to increase sales, generate leads, or boost user engagement, measurable goals ensure your redesign aligns with business needs.
For small businesses, setting achievable goals is key—like increasing product purchases or email sign-ups. The redesign can focus on features like improved call-to-action buttons or optimized product pages.
Metrics to Track After Redesign:
- Conversion Tracking: Measure key actions like product purchases and form submissions.
- Traffic Sources: See where your traffic comes from to evaluate redesign performance.
- Mobile Optimization: Track mobile traffic to ensure a seamless experience across devices.
Focus on SEO Aspects
Maintaining ranking on Google search engines and site visibility at the top of the page is a major challenge with website redesign services. While a redesign offers a chance to improve SEO, it can hurt visibility if not done right. Analytics help identify SEO weaknesses and track search engine performance before and after the redesign.
Key areas to analyze:
- Organic Traffic: Track traffic in Google Analytics to see which pages perform well.
- Top Keywords: Ensure important keywords are included in the new design and content.
- Site Speed & Mobile Usability: Optimize loading speed for better rankings and mobile performance.
Perform A/B Testing
Studies show that A/B testing can increase conversion rates by up to 49% when done rightly. Once you complete the process of website redesign and the new website is live, remember that your final work is not finished here. You still need to work on improving its performance on search engines. You can use analytics to check current performance and make strategies accordingly to improve the results. A/B testing involves comparing two webpage versions to see which drives better engagement and conversions.
This means you can test different headlines, images, or button placements to find what works best. Your redesign company can implement A/B testing, ensuring your site evolves based on real user feedback and improving results over time.
Gather User Feedback
Analytics give valuable data, but user feedback is equally important. Engaging with users ensures your website meets their needs and is easier to use. You can utilize different mediums like surveys, polls, or feedback forms to learn how users feel about your redesigned website. Open-ended questions can reveal specific issues or confusion. It is advised to combine this feedback with analytics to improve your design and enhance the user experience.
Call the Best Website Redesign Company in Ahmedabad
For your website redesign requirements, connect with Nilson Solutions. Nilson Solutions is a leading website redesign company that provides optimized websites that enhance conversions and match the tech advancements. We offer visually appealing graphics that enhance the user experience and improve search engine rankings through optimized structure, keywords, and navigation.
Our designs feature clear navigation for better usability and faster loading times, all at competitive prices to deliver exceptional value and results for your website. To know more, feel free to contact us!