One of the things that many people wonder when they are looking to avail digital marketing solutions is should they use both SEO and Social Media Marketing to improve their business returns if any one of them would be sufficient. This is especially so for business firms working with a smaller budget but still would like to benefit from the rich promotional opportunities offered by digital marketing efforts. Even though one may be tempted to opt for any one of these marketing methods and hope to accomplish the best results, the truth is that it is important to make use of both these effective techniques as they have a serious role to play in ensuring online success for a business enterprise.
Social Media Marketing
SMM or Social Media Marketing that makes use of various types of channels like FaceBook, Instagram, Twitter, LinkedIn and YouTube to promote a brand. Social media provides with an excellent scope to build the reputation of the brand and increase the number of followers and customers. Through smart social media strategies in place, you can promote your content to appeal to your target audience.
Search Engine Optimization
SEO or Search Engine Optimization functions as a method to improve search engine ranking of a website on a selected set of keywords. Keywords selection is based on nature of business along with targeted audience. This can help to bring organic traffic to the website.
Effectiveness of Social Media in Bringing You Business
Social media is a great way for you to generate online traffic and the shares, pins, likes and tweets from platforms can significantly influence the rankings on the SERPs. SEO can help you to optimize the content of your website so that it can get discovered by the search engines and your target users. On the other hand, SMM can help you to obtain user opinions about your business. Social media serves as a platform for recommendation wherein your brand and its products and services can be recommended by existing users to a host of new potential consumers. Eventually, this can generate more sales for you by garnering fresh traffic and followers.
However, you cannot expect to enhance your business potential through social media marketing alone. You need high search engine rankings to generate traffic and this can only be done through SEO. Nevertheless, it has been observed that sites that are popular in social media also tend to have better online rankings. SMM is a great way to make sure that a large number of people view your content. When you get positive feedback in social media, it shows that your products and services are of high quality.
So to sum it up, it is imperative that you use both Search Engine Optimization and social media marketing as each of these can work effectively to bring traffic to your site, generate leads and raise your sales. While SEO can help your unique content get discovered by the search engines, social media can benefit you to reach out to a large number of people and encourage them to try out the products and services you have to offer.